And one of the best ways to share these images with the world, with your fans and with your potential customers is via social media.
But managing your images and your social media together is not as simple as it should be.
Sure there are a lot of powerful tools out there, but not all of them have the features to handle images and social media together.
That is why I was so excited to discover a new tool recently called MavSocial, that does both social media and image management.
What are the Features of MavSocial
These days on social media images are becoming extremely important. But not only that, as a photographer, sharing those images and managing them is critical.
So many of the features of MavSocial are very helpful to me in keeping up with both of those tasks.
MavSocial provides a single sharable repository for your media. So an individual like me, or a business, can share one place to manage and organise all their media online for social.
They are able to handle all of the following types of media:
- photographs and images (jpg, png, gif)
- audio files (mp3, mov, wav)
- videos (mov, mp4, m4v)
So if I were to use other forms of media in the future, like video, which is very easy to do with my Canon 5D, then I could also manage those here as well.
This also makes it easy to re-use images on social media and in blog posts in the future. Rather than hunting for those images I have decided are worth using.
It is kind of like a best of, of my images.
Photo Editing Within the Tool
Although this is not as important to me, as an avid Photoshop user, it is very useful to be able to do last minute changes to images within MavSocial.
So for instance, if I wanted to add some text, to lure people to a specific blog post because of the content, then I can do this on the copy within the tool.
That way, I can change it at any time in, and for the different social media sites. Obviously this is easier than altering my original image, even if it has been worked on.
Obviously not all of MavSocial’s customers are photographers like us, so they have also provided a couple of huge databases of stock photography too.
So a person or company could use the images they have, and also access ones they might need for a project or social media post.
This is a great addition to the tool, because most people will not have such access, and even if they do, it will be separate. So this eliminates yet another step in the social media process.
Socia Media Channels
Keeping up with all of the social media channels is hard work, so having the access to all of them from one place like MavSocial can really help me leverage my time.
That is another way in which this tool is really saving me time and therefore money at the moment.
They cover most of the important platforms such as:
Obviously Instagram and Pinterest are missing, which is a shame because they are big photo related sites. But from the reading I have done, I understand that they have not made it possible for tools like this. Time will tell I guess. Hopefully it becomes possible in the near future, as it would make this tool a real gem!
Campaigns and Analysis
Last but really not least, is the ability to manage your social media as campaigns and to see what kinds of results you are getting too.
This is really the icing on the cake because if you don’t know what is working with your audience, then you are firing in the dark.
Although not all the features are there yet, and there are some bugs, for a new tool that focuses on the areas I care about (photos, images, video etc) Mav Social has really impressed me.
So if you are looking for an alternative for your social media management and image use, give it a try.